Yishan Liu
Motion Media Designer | Illustrator
PROJECT TITLE
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
Hulu The Nostalgic
Client
Hulu
Software
Adobe Photoshop
Adobe After Effects
Adobe Premiere
Date
2023
Type
Personal / Case study
Role
Art Direction
Concept Design
Motion Design
Editing
Hulu prioritizes customization, offering a personalized and intuitive TV experience. It allows viewers to effortlessly discover and access their favorite content. This project combines Hulu's customization concept with the imagery of a collage handbook, drawing inspiration from the concept of "Hulu is a vessel" introduced during their 2021 rebranding.
Visually, the project embodies a nostalgic, elegant, and flourishing yet fresh aesthetic. It takes the form of a collage, resembling a handbook with rich visual elements. To achieve a vintage and personalized effect, a handwritten and serif font will be used for the background and collage content. The show titles and content will be presented in a sans-serif font, in alignment with Hulu's logo colors and typography. The project will primarily utilize camera movements to emphasize depth and perspective, aiming to provide viewers with an immersive visual experience.