Yishan Liu
Motion Media Designer | Illustrator
PROJECT TITLE
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
Tick Tock
Client
Hulu
Software
Maxon Cinema 4D
Adobe After Effects
Adobe Illustrator
Date
2023
Type
Personal / Case study
Role
Art Direction
Concept Design
Illustration
Motion Design
Editing
Hulu‘s logo redesign emphasizes a retro visual style. Clocks, hands, and celestial instruments have become core elements, showcasing the historical and societal themes within Hulu’s genre, revealing a deeper, more mature, and complex side of Hulu. The new design incorporates low-saturation historical colors, ornate models, materials, and carefully designed shapes and frames to accentuate the historical aspect and convey maturity and complexity.
This logo design highlights Hulu as a platform that leads the way in combining thoughtful content and entertainment. The dynamic design emphasizes visual depth and movement, aiming to underscore Hulu's uniqueness, guiding the audience towards deeper and more conflict-rich themes, providing a more literary cinematic experience.